Seth Godin: Sliced bread and other marketing delights

"http://www.ted.com In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones."

A great video from "TED ideas worth spreading". Seth Godin delivers in inspirational message to business owners and marketing specialists. The overall message is one that says be different, don't conform.