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Nikesh Arora at the Marketing Society Annual Conference

"Nikesh Arora, President of EMEA Operations speaks about how the internet is changing marketing at the Marketing Society Annual Conference in London."

Again a marketing video from Google's YouTube account. How social interaction and market creation is at the forfront of marketing strategies. He also stresses the vital point that today's predictions do not always accurately forcast tomorrows outcomes. A great watch.

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